AgriVantage is pleased to introduce Rearing Specialist Cheryl Farrar, the newest member of our team providing technical and sales support to South Island farmers.
A former dairy farmer and calf rearer with several years’ experience in multiple farm service businesses, she has a great understanding of the challenges and objectives on farms all-round the South Island.
Cheryl’s story starts on a dairy farm at Reefton on the West Coast, where she grew up. She began her career as a dairy farmer at Mosgiel, milking 1,200 cows. She also reared calves for several years.
Since then, Cheryl has continued to relief milk while also working as Sales Consultant for Fiberfresh, Territory Manager for CRV and more recently as Technical Sales Consultant for Milkbar.
She particularly enjoyed her role with CRV: “Watching people’s herds increase in value with more fertile, productive and capacious animals was the most rewarding feeling” says Cheryl.
“Knowing there’s a huge amount of time and money invested in breeding animals, I have a very good idea of how important it is to get those animals off to the best start possible and grow them to their fullest genetic potential.
“That’s why I’ve joined AgriVantage.
“I look forward to being part of a business that is focused on rearing healthy animals, selling products that are scientifically developed and proven effective. I am passionate about these products and helping farmers to use them to best effect.”
Cheryl stresses that she does not take a one size fits all approach. “Finding solutions for individual farms is what I am about.”
Based in mid-Canterbury, Cheryl will support our South Island farmers while Warren Tanner will continue to manage AgriVantage at a national level.